Street smart and hard bargaining, in his 40 years as a Detroit pawnbroker, Les Gold has seen it all. He learned the tricks of the trade at his grandfather's side and now he's the "King of Pawn" with a 50,000 sq foot empire that services more than 1,000 customers a day. While he's as tough as nails when it comes to a deal, he's got a heart of gold when it comes to Seth and Ashley, both 4th generation pawn brokers and Les's proteges.

Seth Gold was well on his way to medical school, when he realized he couldn't ignore his true calling. Negotiating with his father Les, from the time he was old enough to talk, his passion for the pawn business brought him back home and into the family business. Today he's Les's partner and often, the more pragmatic member of the family. While Les wheels and deals, Seth is focused on moving American Jewelry and Loan into the future - expanding the family run venture, nationwide.

You might think being daddy's little girl landed Ashley Broad her role as General Manager of American Jewelry and Loan, but you'd be sadly mistaken. Ashley drives a hard bargain and sometimes she drives the 45 employees at American Jewelry and Loan, a little crazy. After 15 years of running the family's loan operation, there's no getting around her. Sweet as sugar on the outside, but tough to the core on the inside, spend five minutes with Ashley and you'll know, she's clearly cut from the family cloth.